By Lucy Gillions

Are you sitting comfortably? Then we’ll begin.

Robert McKee, the famous creative writing instructor, once said: “Storytelling is the most powerful way to put ideas into the world today”. In the age of ‘swiping right’ and instant updates, however, you might be tempted to wonder whether storytelling a dying art.

The truth is that the same model of storytelling used by Shakespeare is still in use today and, incredibly, has lost none of its power to engage an audience: an exposition, compounding action, climax, falling action, and a final outcome. Why does this continue to work so well?

A story can go where Read full story ›

Source: The Drum