By Michael Feeley

A free companion app to the recently-published autobiography of boy band One Direction has been downloaded more than 60,000 times during its first two weeks on release.

Commissioned by publisher HarperCollins and designed and developed by Re:Systems, the app interacts with the new book, ‘Who We Are’, and also acts as a digital point-of-sale.

Using the app, built for iOS and Android mobile devices, 1D fans can activate hidden, never-before-seen content by placing their mobile device over motifs and photographs within the book, as illustrated by the band’s welcome in-app video.

This includes exclusive access to photos, videos, interviews, intimate clips from the Read full story ›

Source: The Drum