By Ishbel Macleod

Harrods has appointed TBWALondon to handle its creative account, with a Christmas campaign for its Knightsbridge store the first item on the agenda.

Deborah Bee, director of creative marketing at Harrods, commented: “TBWA have shown us their creative firepower in the past few months and this experience made it an easy decision. We’re looking forward to working together to create great things for the brand.”

The agency has now begun work on the Christmas campaign, something which looks to reinforce the store’s unique positioning.

Last year’s window display, pictured, saw the creation of the ‘Harrods Christmas Express’, featuring internal carriage scenes as Read full story ›

Source: The Drum