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Harrods ramps up Christmas push with ‘Land of Make Believe’ film

on Nov 7, 2014 | 0 comments

By Jennifer Faull

Harrods has released a short film as part of its Christmas push.

Created by TBWALondon ‘The Land of Make Believe’ film combines stop-motion, illustrated artwork, and digital to tell the story of a tiny mouse who wants to help Father Christmas to turn on the Harrods Christmas lights.

Deborah Bee, director of marketing at Harrods said: “Christmas at Harrods is a truly enchanting time for everyone. ‘The Land of Make Believe’ brings the festive magic of the store to life, encouraging Londoners to enjoy Harrods as the ultimate Christmas destination that’s perfect for the whole family.”

The film will run in cinemas nationwide Read full story ›

Source: The Drum