By Rebecca Stewart

Despite the hype surrounding John Lewis’ ‘Man on the Moon’ Christmas spot the brand failed to outshine its competitors in terms of emotional engagement, according to a report.

The British retailer was trounced by Harvey Nichols, Kwik Fit and Currys in a study by measurement firm Realeyes which calculated how people felt when they watched the ads by tracking their facial expressions.

As ‘Monty the Penguin’ came in at number one last year, the brand’s 2015 effort has fallen by six places in total – coming one place below its spoof video created by Aldi.

Rather surprisingly, Harvey Nicol’s tongue-in-cheek ‘Avoid Read full story ›

Source: The Drum