By Sarah Vizard

The “Shoplifters” TV ad, created by Adam+Eve DDB, uses CCTV footage of shoplifters caught in the act, disguising their faces with animated characters. It will be supported by a print campaign showing stylish shoplifters getting caught red-handed as well as in-store activity reminding potential shoplifters that they can now a get a freebie legally.

Shadi Halliwell, group creative marketing director of Harvey Nichols, says:
“We wanted to create a campaign which plays on the universal truth that everybody loves a freebie. By downloading ‘Rewards by Harvey Nichols’, our customers are sure to be spoilt, the legal way, with fabulously stylish treats.”

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Source: Marketing Week