By Barry Dudley

I was fortunate enough to be at Cannes Lions last week, networking, enjoying the glitz, the mecca that is the Palais, seeing some great work, rosé on the Carlton Terrace, catching up with old friends and celeb-spotting…

But for me the most interesting piece of news of the week was not the awards or the big-name speeches, but the birth of a new agency – and a rather unusual agency at that.

This was of course Truffle Pig – a unique tie up between WPP, the world’s biggest ad group; Mail Online, one of the planet’s most-read newspaper websites; and Snapchat, Read full story ›

Source: The Drum