Havas Group and Atom Factory form new agency model 'the SMASHD Group’
The Drum sat down with Havas’ global chief executive in Cannes to find out all about the group’s new venture with Atom Factory: the SMASHD Group.
Video of Havas' Global CEO Reveals All About New Venture The SMASHD Group
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The two shops claim to have developed new model for brand and technology consultancy that fuses Havas’ marketing know-how with Atom Factory’s entertainment roots.
The SMASHD Group will be a composition of three core pillars: SMASHD Brand Innovations, a brand consultancy, SMASHD.co, an editorial platform and SMASHD Labs, which is a tech startup accelerator. They will be Read full story ›
Source: The Drum
