By John Glenday

Havas Media Group has announced the formation of a new global partnership with Newscred’s content marketing platform to better manage licensed content from publishers.

This will see newsCred’s cloud-based software integrated with Havas’ proficiency in data analytics to offer clients an improved management tool for content marketing.

Dominique Delport, global managing director of Havas Media Group said: “2015 is the year of content for Havas. This has been an incredible 9 months of working together and we are so pleased to formally add the team at NewsCred to our future. This New York start-up, its inspiring CEO and their 210 employees have Read full story ›

Source: The Drum