Havas Media teams up with nugg.ad for programmatic campaigns in Polish market
Havas Media and programmatic trading firm nugg.ad have partnered to create programmatic campaigns in the Polish market.
Nugg.ad will provide targeting information through its Predictive Behavioural Targeting data and campaigns will run on the Affiperf trading desk – the global trading desk of the Havas Group since 2010 – based on the AppNexus demand side platform. Additional data provided by the Goldback Group or Polish data broker DataExchanger may be used.
Marcin Gut, head of Affiperf Poland, said: “Working with partners like nugg.ad helps us to make our clients’ advertising more relevant and tailored but also achieve bigger scale.
“We appreciate launching the Read full story ›
Source: The Drum
