Haywards wants to gain younger fans with refreshed identity
Pickled vegetable brand Haywards wants to appeal to a younger audience with the roll out of a new identity and packaging design as it looks to liven up the ‘old fashioned’ category.
The British brand worked with design and branding agency Bulletproof on the refresh which has seen the introduction of a hand drawn brand mark inspired by Latino art, 3D detailing, new lids in ‘Haywards’ blue’ as well as extending the new logo design to the top of the lid.
Kate Charman, Haywards brand manager, said that although the brand is the “best loved” in the pickled veg category, Read full story ›
Source: The Drum
