By Michael Feeley

Hybu Cig Cymru – Meat Promotion Wales (HCC), the organisation responsible for the development, promotion and marketing of Welsh meat, has launched a new national advertising campaign to promote Welsh Lamb.

Bath-based integrated communications firm The Agency has developed a fully integrated campaign called “Not all lamb is created equal”, designed to reach both consumers and the trade. The campaign includes TV advertising, press, online and point of sale initiatives as well as a social media outreach programme, aiming to reach people at every consumer touch point.

Phillippa Gill, brand marketing executive at HCC, said: “We have recognised that the world has Read full story ›

Source: The Drum