By John McCarthy

Sports clothing company Head has launched a campaign to engage winter-sports fans ahead of this year’s ski season.

The firm has released ‘Race’, the first of four videos developed by DesignStudio, spearheading the ‘What’s Your Limit’ campaign, which will run across digital, print, point of sale and advertising platforms.

Race portrays the pre-race rituals of athletes Anna Fenninger and Askel Lund Svindal, taking viewers inside the locker room as the skiers prepare to push their limits.

The ad was filmed in Sweden with the footage captured by drones and backward skiing crews to immerse audiences in the runs.

Ian Styles, executive creative director of Read full story ›

Source: The Drum