By Staff Writer

YES: Lawrence Weber, managing partner of innovation, Karmarama

I’m always wary of playing the early marketing adopter role with new tech. For every Facebook on which you don’t build an audience quickly enough, there is a Meerkat you use to live stream – albeit enthusiastically – to an empty room.

It’s not just specific technologies audiences lose faith and interest in. It is positively de rigeur to give the digital revolution itself a dig in the ribs – witness just last month Sir John Hegarty laying waste to the content revolution, Simon Jenkins of the Guardian celebrating the apparent failure of Read full story ›

Source: The Drum