By John Glenday

Content marketing specialists Headstream have been brought on board by Thames Water to review the Twitter customer experience provided by the utility provider.

In addition to an audit of social media activity the role will see Headstream tasked with devising strategies to improve the brands customer service, sentiment and conversations.

Jon Clutton, digital marketing manager at Thames Water, said: “From 2017 business consumers will be able to choose for themselves which company serves their water. Ahead of that, we’re looking very closely at how we can improve all our customers’ experience and specifically the important role Twitter plays in this process.

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Source: The Drum