Heart & Stroke campaign targets the effects on marketing food and drinks to young children
In an attempt to rally support to stop marketing unhealthy food and beverages to Canadian children, the Heart & Stroke Foundation of Canada tackled both the serious issue of marketing unhealthy food to children while taking a swipe at the multi-million dollar marketing campaigns that aim to reach them.
As an illustration and to make a point, the Heart & Stroke Foundation uses a new (and entirely fictional) advertising agency called “16 and Under” that is meant to only create ads targeting kids. A video showcases how the ‘agency’ finds it so easy to manipulate kids that most of Read full story ›
Source: The Drum
