By John McCarthy

Kids skate-shoe brand, Heelys, has announced it will partner with Nickelodeon in a seven-figure, pan-European sponsorship deal of the 2015 Nickelodeon Kids’ Choice Awards (KCAs).

Heelys’ products will be broadcast on the kids network’s TV and online advertising channels throughout the year in the countdown to the 28th annual Nickelodeon KCA event in March 2015.

This drive will be supported by additional promotional activities such as off-air marketing and ‘money can’t buy’ competitions offering prizes such as VIP tickets to the KCA.

The new deal will span 13 European countries – the UK, Ireland, Austria, Belgium, Germany, Holland, Denmark, Sweden, Norway, France, Italy, Read full story ›

Source: The Drum