Heineken and Metro partner for six-month campaign deal
Heineken and Metro have teamed up to launch a six-month integrated campaign for the beer and city producer’s Open Your City marketing push.
The campaign, called London Unlocked, will see the brands produce a new double-page spread each Monday from 14 July, which will be a guide to events and experiences in London that week in a bid to ‘entice’ London audiences to get out and explore the events and locations that London offers.
TV, national outdoor and press, sponsorship, digital, PR as well as a limited edition bottles, form part of the campaign, along with a ‘London Unlocked’ hub Read full story ›
Source: The Drum
