Heineken brings ‘Champion the Match’ UEFA Champions League messaging to packaging
By Gillian West
Heineken has celebrated its sponsorship of the 2015 UEFA Champions League with a new packaging and visual identity system designed by Bulletproof.
The project, which spans primary and secondary packaging in addition to a complete visual identity system to flex across all touch points, saw Bulletproof tasked with placing Heineken at the heart of Champions League viewing rituals.
Source: The Drum
