By Gillian West

Heineken is continuing its ‘Open Your City’ campaign with the launch of a new TV and cinema commercial – ‘The City’ – and OOH campaign featuring national proximity media and a London-focused push, including an immersive zone in Victoria Station, Oxford Circus takeover and bus stop wraps and underground LCDs.

The campaign in centred on the launch of a City Editions 33cl bottle, available from 1 September, with the specially designed bottles each having one of six global cities printed on it: New York, Shanghai, Berlin, Amsterdam, London and Rio de Janeiro.

Jacco van der Linden, marketing director at Heineken, described Read full story ›

Source: The Drum