Heineken creates chatbot to encourage fans to watch Champions League
Heineken is set to launch a chatbot it hopes will convince football fans to tune in to the UEFA Champions League (UCL) during its knock-out stages as part of its official sponsorship drive.
The chatbot will offer fans who turn Champions League matches into social occasions rewards in the form of transportation, food delivery and home cleaning discount codes. The Heineken UCL chatbot will be launched in April via the Facebook Messenger application.
The beer brand has once more tapped Manchester United manager José Mourinho to lead its latest global digital campaign ‘No More Excuses’. The campaign’s launch Read full story ›
Source: The Drum
