Heineken creates life-sized foosball table to mark MLS Rivalry Week
Heineken has created a life-sized foosball table as part of its ‘Rivalry Week’ marketing efforts to increase hype around the one of the biggest weekends of the MLS season.
The recreation of the classic table-top game has been set up in Herald Square, New York where Heineken has opened a pop-up marquee which will serve as a hub for the celebrations around the most anticipated fixtures of the year.
As the official beer sponsor of the MLS, Heineken has set up a life-sized pitch which gives rival fans the chance to face off in a four versus four game of life-sized Read full story ›
Source: The Drum
