By Natalie Mortimer

Heineken is on the hunt for a new UK marketing director after promoting its current top marketer Jacco van der Linden to managing director, China.

During his three and half years in the role van der Linden helped shake up Heineken’s London operation by restructuring the marketing department and centralising the consumer marketing team in one place, rather than across the UK.

He also created dedicated category development teams working with retailers to develop their own customer strategy and activation teams of on-trade and off-trade.

Van der Linden was also integral in helping to steer the brand’s CRM Read full story ›

Source: The Drum