Heineken pushing match day engagement with social Champions League campaign
A 90-second global TV spot titled “The Match” shows how far a fan will go to watch the big match, marking the brand’s ninth consecutive year as a sponsor of the UEFA Champions League, which is watched by over 4.2 billion people around the world according to the brand.
Along with a teaser film starring Barcelona soccer star Xavi, the ad is a call to action for the brand’s digital push which evolves the campaign of the last two years, which invited fans to interact with soccer stars and celebrity ambassadors via Twitter during matches in an effort to get Read full story ›
Source: Marketing Week
