By Seb Joseph

Heineken is branching out its efforts to reach more fans in the heat of the moment on Champions League nights with a revamped social media strategy served alongside a wider pool of content around matches.

The move expands on the brewer’s popular ‘Share the Sofa’ campaign that allowed fans to connect with stars such as Ruud Guullit and Hernan Crespo over Twitter during matches. Alongside live match commentary from nine footballing legends, fans can also add a Heineken celebrity to their second-screen content alongside additional surprises from the brewer.

It shifts Heineken’s Champions League efforts to a more entertainment-driven offering that stretches Read full story ›

Source: The Drum