By Seb Joseph

Heineken has poached PepsiCo senior marketer Cindy Tervoort to head up its marketing in the UK.

She replaces Jacco van der Linden, who was promoted to managing director of Heineken’s operating company in China earlier in the year. Tervoort joins in January, when she will have oversight of the strategies for beers such as Heineken, Desperados and Sol locally as well as become part of the UK’s management team.

She will report to David Forde, Heineken UK’s managing director, who said of her appointment: “Cindy brings with her a wealth of experience, particularly driving growth and innovation. She arrives in our UK Read full story ›

Source: The Drum