By Seb Joseph

Heineken is standing by an ad that suggests women prefer men who don’t drink after it ruffled some viewers to hit back at what they claimed is a misguided attempt to promote responsible drinking.

Some of those complainants have made it clear what they think of the ad on social media, pointing out that the ad fails to acknowledge that females can drink more than men in the first place. Launched last week the Moderate Drinkers Wanted campaign targets females in the hope that simply by being a woman they will be able to curb men from downing too Read full story ›

Source: The Drum