By Gillian West

Heineken has reinforced its long term commitment to encourage responsible drinking with its global Formula 1 partnership.

‘When you drive, never drink’ features road safety pioneer and F1 legend Sir Jackie Stewart and looks to communicate a powerful anti-drunk driving message that leaves consumers in no doubt – when you drive, you never drink.

Coinciding with the brand’s first Formula 1 Grand Prix as an official F1 event title partner (Formula 1 Gran Premio Heineken D’Italia 2016), Heineken has also launched ‘More than a race’ featuring former F1 driver and current F1 commentator David Coulthard which centres on the insight Read full story ›

Source: The Drum