Heineken's F1 deal throws fuel on alcohol sports sponsorship fire among campaigners
Public health organisations from around the world are calling for an end to alcohol sponsorship in Formula 1 following Heineken’s recently launched deal with the sport.
The European Alcohol Policy Alliance (Eurocare) today slammed the five-year deal, which is estimated to be worth £150m, and said that alcohol brands are now dominating sponsorships in F1.
Mariann Skar, secretary general in the European Alcohol Policy Alliance, said that F1 should ask itself if it wants to be a “motorsport or an alcohol brand event”.
“When monitoring F1 in Monaco Grand Prix 2015, we found 11 references to alcohol brands per minute, Read full story ›
Source: The Drum
