By Thomas Hobbs

Amid a craft beer revolution, maintaining a sense of cool at an established brewer and brand owner such as Heineken is not necessarily an easy task. Executive global director of marketing Søren Hagh, however, does not appear to be a man who feels the pressure of adapting to change despite being responsible for a portfolio of more than 250 alcohol brands.

Speaking to Marketing Week ahead of his presentation at Dublin’s Web Summit earlier this month, Hagh admits that the beer giant’s decision to switch the majority of its marketing budget into digital channels has not impressed all of his Read full story ›

Source: Marketing Week