Heinz encourages public to grow their own tomatoes to promote the goodness than goes in its ketchup
Heinz is looking to remind the public that every squeeze of its tomato ketchup contains a quarter of a tomato, by encouraging families across Britain to participate in a tomato growing experience.
The integrated marketing campaign will be activated via a dedicated ‘Grow Your Own’ hub on the Heinz Tomato Ketchup Facebook page and will also be supported with TV advertising to drive awareness.
Fans will be encouraged to post their photos throughout all the stages of growth on the ‘Patch Gallery’ on the Heinz Tomato Ketchup Facebook page to inspire other would-be tomato growers to take part, as well as Read full story ›
Source: The Drum
