By Michael Feeley

Paul Shepherd, founder and chief executive officer of Coup Media, has co-founded a new tech start-up, Hello Soda, to launch a software platform that predicts a person’s creditworthiness based on structured and unstructured data.

Founded by Shepherd and James Blake, formerly head of global sales at credit reference agency Call Credit, Manchester-based Hello Soda has developed the software – PROFILE – specifically for the lending, gaming and insurance sectors.

Shepherd said: “The software uses Bayesian Belief Network principles to analyse structured data such as the number of Facebook friends someone has, but also creates predictions from unstructured data like blog posts, tweets Read full story ›

Source: The Drum