Hendrick's spotlights the cucumber in latest campaign as new agency team take on brand's 'curious' world
Hendrick’s Gin sent a fleet of vintage motorbikes disguised as giant cucumbers out onto the streets of London last weekend, as part of an on-trade initiative devised by a new team of agencies.
A team of ambassadors rode the motorised fruit through the roads and into a number of bars armed with a crate of cucumbers, with the aim of reminding partners how to properly garnish a Hendrick’s and tonic.
The experiential campaign will go on to tour Leeds, Nottingham, Leicester and Loughborough throughout May. Additionally, the William Grand and Sons brand has developed Read full story ›
Source: The Drum
