By Natalie Mortimer

Hennessy has created an animated light installation for Harrods’s luxury window display this October, as the Cognac brand celebrates its 250th anniversary.

Designed by MPC Creative the ‘Crafted Light’ piece forms part of Hennessy’s overall ‘Crafting the Future since 1785′ birthday campaign and is an evolution of the optical illusion technique known as ‘Persistence of Vision’, where single images give the impression of motion.

Two create the effect screens are fixed together back to back and spun at speed which makes the image appear 3-D. Three distinct sets of graphics have been created to represent different facets of Hennessy: balance, Read full story ›

Source: The Drum