Herald and Times Group promotes digital subscription growth with TV campaign
The Herald and Times Group is promoting the ‘heritage and relevance’ of its Herald newspaper in a new campaign covering TV, radio and digital.
Created by STV Commercial, the TV ad is aimed at those aged 40+ in the ABC1 market and promotes the paper’s growing digital offering as well as its print edition.
“Our existing subscribers already enjoy a seamless experience when browsing our content on multiple platforms,” group sales and marketing director Peter Gillespie said. “We want to highlight this to new audiences who perhaps are not so aware that they can get the quality news and analysis they value Read full story ›
Source: The Drum
