By Lisa Lacy

There’s a reason the 50 million viewers who livestreamed over 3.4 billion minutes of 2016 Olympics content might have been happier with – or at least less annoyed by – the ads they saw during the Olympics this year.

That’s because NBC Sports teamed up with Adobe on dynamic ad insertion, in which ads are personalized for each viewer during live or on-demand programming, making this what Adobe called the first live linear ad replacement for every screen — which included 10+ platforms — for a live broadcast with millions of viewers.

“Dynamic ad insertion into on-demand is fairly straightforward, Read full story ›

Source: The Drum