Here's what to look out for at this year's IAB Digital Upfronts
IAB Digital Upfronts begins today (16 October) with a week-long series of events where some of the biggest media owners in the world including: AOL; Bloomberg; Sky Media, and YouTube, will attempt to forge ‘partnerships’ with media buyers by offering enhanced audience insights.
DigitasLBi will kick off the programme of events with a session demonstrating how brands can harness data to tell better stories, and this is a theme that will run throughout the week, as media owners seek to use data-led insights to become media partners, as opposed to media suppliers.
Facebook will recommence proceedings on Monday (see image Read full story ›
Source: The Drum
