By Staff Writer

Come 8am tomorrow it will officially be the countdown to Christmas as John Lewis releases its highly anticipated ad.

Little has been said on what it will entail. Its creative agency Adam&Eve are on lockdown while the retailer’s normally chatty press team will say nothing other than when it will go live. Of course, this has put the ad industry’s gossip mill into overdrive.

With a little help from an unnamed source, we can set the record straight on what we think will not be in the ad.

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Source: The Drum