Hewlett Packard Enterprise shuffles business from Omnicom to Publicis
By Minda Smiley
Hewlett Packard Enterprise has announced that it is moving the majority of its business from Omnicom to Publicis.
In a statement, the company said: “HPE has made the decision to transition the marketing work currently being done by BBDO, Doremus, Rapp, and OMG to Publicis. This decision does not impact the strong relationships that HPE has with Omnicom agencies Ketchum, Siegel + Gale, Interbrand and GMR.”
According to HPE, Publicis New York, DigitasLBi, Razorfish and Optimedia will all work on the account.
The announcement follows a review that began earlier this year.
Source: The Drum
