By Sam Shaw

Keeping up with kids week by week is almost impossible, so imagine what can change in four years.

At the London 2012 Olympics, Snapchat was less than a year old. To most people it was something to do with sexting. This year, whether it’s the Olympics, the Euros, the Oscars or the US election, Snapchat has become the prime battleground for kids’ attention. Problem is, most adults can’t get their heads around it. So as researchers, here’s what we’ve learned by talking to kids.

Snapchat is where teenagers go to hang out. Around half of its 110 million active users – 55 Read full story ›

Source: The Drum