Hi Mum Said Dad and Oxfam scoop Grand Prix at The Drum Momas
The Drum’s Marketing on Mobile Awards (Momas) were held last night (Thursday 11 May) in Emirates Stadium, with mobile product and innovation studio Hi Mum Said Dad scooping the coveted Grand Prix.
The London-based firm took home the trophy for its My Oxfam app, which it created for the charity to bring supporters closer to the impact of their giving and in doing so, deliver a window into the lives of beneficiaries.
The awards were judged by a panel of industry experts including marketers from Spotify and First Direct. Chairing the judges was Milton Elias, head of mobile and Read full story ›
Source: The Drum




