By Gina Lovett

It would be hard to not acknowledge the prevalence of affiliate marketing. More than a third of the UK internet population is now using price comparison or coupon sites according to the latest IAB/PwC Online Performance Marketing survey, while last year saw UK consumers make 150m purchases via affiliate websites totalling £13bn according to ComScore data.

And with comparing prices, reviewing products or signing up to a loyalty programme now inherent in national shopping habits, it’s little surprise that luxury brands – historically shy of performance marketing – are now getting in on the act.

According to digital marketing professionals, the Read full story ›

Source: The Drum