By John Glenday

Whisky brand Highland Park have made their first foray into the world of film with a cinematic production designed to sell the brands newly launched drink, Dark Origins.

Directed by Simon Aboud the short piece brings to life the key characteristics of the single malt as part of a splurge of global marketing activity surrounding the launch of the Orkney single malt.

The film communicates the message ‘one must know the dark to appreciate the light’ and depicts a lonely figure struggling through a powerful storm as it racks the Orkney coast.

Gerry Tosh, global marketing manager for Highland Park said: “Simon’s affinity Read full story ›

Source: The Drum