By John McCarthy

Highland Spring has launched its first ever above-the-line advertising campaign as part of a quarter of a million pound investment in outdoor media and on-pack promotional activity.

The sparkling water firm enlisted Story to create the ‘Escape to a Sparkling Moment’ brand proposition offering consumers the chance to win a free trip to Gleneagles.

The campaign imagery was shot by award-winning photographer, David Boni, who was tasked with building on the brand’s association with the Scottish Highlands. The ad campaign will include the London Underground, roadside six-sheets, and a large mega six special build in London’s Holland Park.

Andrea McQuaid, head of brand Read full story ›

Source: The Drum