Hike's founder Kavin Bharti Mittal: 'Blue Packets will give our users a new avenue to express themselves'
Homegrown messaging platform Hike is intensifying its marketing strategy in India. It recently beat Whatsapp to integrating wallet payments to push Digital India initiative.
It has now introduced Bae Buddy Bro, a social experience to mark the occasion of Friendship Day and Rakhsa bandhan. If the users sentiments match ( the options are bae,buddy,bro) another, then they can send Blue Packets, envelopes with money, to their matches.
Through Blue Packets, Hike wants to change the way people send and receive money according to Kavin Bharti Mittal, founder and CEO, Hike Messenger.
“We hope with Blue Packets we can Read full story ›
Source: The Drum
