Hippeas snack brand launches with branding inspired by the 'modern hippie'
Hippeas, a new organic chickpea snack, has launched in the market to appeal to consumers looking for brands that are both tasty and interested in doing good.
The global brand, which launched yesterday (13 June) in retail partners including Starbucks, Boots and Holland & Barrett, had its visual identity, packaging, personality and tone of voice created by Jkr, which was approached by Hippeas owner Green Park in 2015.
The name and identity of the Hippeas brand is geared towards a modern ‘hippie’ generation, and in keeping with this the brand has partnered with Farm Africa on its joint initiative ‘Food Read full story ›
Source: The Drum
