By Natalie Mortimer

The digital advertising industry should hire people for attitude and then train them for skill to help combat the gap between the marketing and technology skill sets, according to the co-CEO of Starcom Mediavest Group Pippa Glucklich.

Speaking earlier today at The Drum Live on a panel about capitalising on the talent gap, Glucklich said that as the industry has begun to evolve so too has the diversity of the workforce at Starcom, and the way it looks at attracting talent.

“We have a quite simple approach which is hire for attitude and train for skill. Our approach is yes, our business Read full story ›

Source: The Drum