Historically B2B companies understated the importance of brand, says Hubspot CMO
B2B marketers are starting to understand the importance of building brand and upper funnel activity, says Hubspot CMO Kipp Bodnar.
Speaking at the software businesses event about inbound marketing tactics, such as content, in Singapore this week, Bodnar said the blurring between B2B and B2C was starting to be a reality for marketers.
“Historically B2B companies had understated the importance of brand, in exchange for the pipeline or demand, and really tried to hit the revenue targets. But to grow and scale long term you need to build a strong brand that can be trusted in the marketplace and be representative of Read full story ›
Source: The Drum
