Holland & Barrett aims to ‘modernise’ its brand as it chases younger audience for £600k snail gel campaign
Health food chain Holland & Barrett is hoping a £600k ad campaign for its ‘weird and wonderful’ snail gel product range will boost its popularity among a younger audience and help the brand feel more modern.
The integrated campaign featuring Louise Redknapp, which rolls out on Thursday (27 November) during an ad break for I’m a Celebrity, comes as Holland & Barrett celebrates the one year anniversary of the launch of its snail gel range, and will feature new products which include serums and hand creams.
Speaking to The Drum chief marketing officer Lysa Hardy, said the campaign will lean heavily on Read full story ›
Source: The Drum
