By Charlotte McEleny

Alliance Française de Singapour has launched an online film in which Hollywood cinema industry leaders are duped into rejecting the synopses of a French film that’s already a success.

The film, which industry heavyweights such as Andrew Licht who produced Cable Guy and Water World, sees ideas for films that are critically acclaimed being turned away for being too sad or not making sense.

Alliance Française de Singapour, part of a global network promoting French language and culture, hopes that the film highlights the commitment that French cinema makes to non-commercial themes and plots.

“We are very excited by this campaign Read full story ›

Source: The Drum